An enterprise development initiative for entrepreneurs in the communications industry.
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Pi Comms is now in its sixth month of operation, and I can sure feel the teething pains. That said, I remain highly optimistic about the future of the agency, and my vision of Pi as a leader in online communications is still very much intact.
Under the intense mentorship of the talented McCann team, my professional capabilities grew tremendously. One of the biggest lessons I learned was how much things cost! The actual cost of providing a service astounded me. McCann’s financial team was instrumental in teaching me how to manage this aspect of running a business, and to cost myself appropriately.
The 30th of November marked my first day at work at Ntswembu Mobile. A journey of some sort towards the unknown. First days at work are always daunting. All kinds of questions enter into one’s head.
To be honest, my creative juices are not flowing at the moment. I find myself floating in a dark space without a ray of light. Yet being as always the positive woman, I am looking forward to next week.
The Kiln is a cool project that has introduced me to some highly creative and ambitious young entrepreneurs. I thought young South Africans were not taking the initiative and playing a positive part in their economy but, boy was I wrong. There are some clever chaps around, I tell you.
I am a big fan of straight talk, because let’s face it, time is a luxury that none of us can afford. Business demands a certain level of professionalism because we are all here for a reason. Let me give you an example. The term ‘WYSWYG’ is one of my favourite acronyms. I believe that if you see something that you like and appreciate, you should voice your opinion freely.
Lately, the team at Ntswembu Mobile has been actively pitching for a variety of interesting new business prospects. I thought ‘snagging’ a cute girl was hard but pitching for business is five times as challenging.
Firstly, a “yes” or a “maybe” takes less time to elicit when talking to a prospect of the opposite sex - whereas it takes much, much longer when dealing with a potential client.
Secondly, clients need a longer speech and ‘pick-up’ lines don’t work with the same efficiency.
During the competition phase of The Kiln, the PR team worked tirelessly to spread the word. SAFM was another station that is strategically placed to reach the desired target audience.
The following interview was conducted on 22 October 2009. What usually comes out of these interviews is a deeper insight into what The Kiln is all about.
The ambition to launch an enterprise is deeply embedded within a large majority of the South African youth. I often engage with many of my peers who are brimming with amazing ideas – but who unfortunately lack plans to develop them further. This is a problem, because our economy is thirsty for young entrepreneurs who can inject innovation and dynamism into its veins.